![]() ![]() Challenger sales model talks about taking the less-traveled road of challenging the prospect and trying to disrupt their process for a good cause. What is the Challenger sales model?Ĭhallenger sales methodology talks about one of the five personality traits (personas) of sales reps i.e, Challengers:Ĭhallengers sales reps are the ones who follow the T-T-T process (more on that later) and add a lot of value to their overall sales numbers.Īccording to the authors of the book, 39% of the most successful sales reps are challengers. This methodology is based on the book “The Challenger Sale” by Brent Adamson and Matthew Dixon. This article is purely dedicated to that subject and we will explore it in a little bit of depth. In one of our previous articles, we talked about 7 tried and tested sales methodologies where we included the Challenger sales model in brief.
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